Website Strategy & Development
Help visitors find
what they need.
Give your website a clear purpose—and a path from first impression to the next step.
I review, plan, and build WordPress websites for small businesses and cultural, educational, and nonprofit organizations. We start with your message and your visitors, then shape the pages around what matters.
Discuss a website project ↗
01 / What we can make clearer
A clear message.
A useful place to begin.
Your site may no longer reflect your work, or visitors may struggle to find key information. We can focus on a specific problem or plan the next stage of the whole site.
Website reviews
Look closely at your message, navigation, and one important visitor journey. Identify what to retain, improve, or simplify.
Possible deliverables: a written assessment, prioritized recommendations, and a follow-up conversation.
Structure & content
Decide what belongs on the site, how pages connect, and what each page needs to say.
Possible deliverables: a page plan, navigation outline, content priorities, and agreed page copy.
WordPress development
Turn the agreed direction into pages that are clear to read, practical to use, and ready for your review.
Possible deliverables: an agreed set of WordPress pages, launch checks, and an editing handover.
02 / See the thinking in practice
Give each page
a clear job.
The XYZ Company concept connects a modernized homepage with a proposed residential painting service and a guided inquiry demonstration. The design gives visitors a way to understand the offer before taking the next step.
Proposed creative work. This is a design demonstration, not XYZ Company’s live website or a deployed campaign. No conversion results are claimed.
Explore the campaign case study →03 / How we’ll work
Plan the path.
Build with care.
- 01
Clarify the purpose
We review your audience, goals, current site, and available materials. We agree on pages, deliverables, fee, timing, and review rounds.
- 02
Shape the experience
We establish the page structure and content, then develop the visual direction. You review drafts before the build is completed.
- 03
Check & hand over
We check the agreed pages, links, mobile layouts, and inquiry path before an approved launch, with practical guidance for future editing.
A focused starting point
Start with a website review.
I review your homepage and one key visitor journey. You receive a short written assessment, a prioritized improvement list, and a conversation about what to do next.
Read a sample website review →Fictional museum example, not client work.
Know what’s included.
Advice and implementation are available separately or together. We agree on scope, fee, and delivery date before work begins.
Hosting, paid tools, custom integrations, asset licensing, and ongoing maintenance are scoped separately when needed.
What should your website
help people do?
Tell me what your organization does, what your site needs to explain, and where visitors lose their way. We’ll agree on a useful starting point.
Let’s discuss your website →